Home / Tech News / These startups pitch in freezing water to get sweet, sweet funding

These startups pitch in freezing water to get sweet, sweet funding

You’ve most likely heard of a boost lot, however have you ever heard of an ice hollow box?

because it is named, is in all probability essentially the most excessive type of release competitions. Members make stronger snow, ice and damaging temperatures for the chance to win € 10,000, amongst different prizes. There’s no cut-off date, however there’s a catch: marketers must are living as much as their dimension within the Baltic Sea throughout their places.

Russian Tusion contractors keep him professional in the ice hole

Russian Tusion contractors stay him skilled within the ice hollow.

Symbol: ERICA SWALLOW / henri luoma

Investor panelists present emoji cards as quick reactions to start-up pitches.

Investor panelists provide emoji playing cards as fast reactions to start-up fields

Symbol: ERICA SWALLOW / henri luoma

This week marketers from 8 nations made their strategy to Oulu, Finland, place of origin of Polar Endure Pitching. For many who may just no longer accumulate and watch IRL, the development was once broadcast in the neighborhood and world wide.

Thirty taking part groups had been from Estonia, Finland, France, Eire, Latvia, Norway, Russia and Vietnam. Each and every of them went via an utility procedure, by which six groups had been shortlisted as finalists by means of a jury of traders. All different groups that weren’t decided on within the semifinals on February sixth.

Polar Endure Pitching Founder says that the theory got here to him on the finish of 2013, after Finland noticed its biggest employer and era massive, Nokia, as soon as the sector&#zero39;s biggest smartphone maker. The corporate ultimately to Microsoft for $ 7.2 billion, most effective to look this in 2014.

1518252192 387 these startups pitch in freezing water to get sweet sweet funding - These startups pitch in freezing water to get sweet, sweet funding

Co-host Jason Brower as "J-Endure" assists in keeping the display thrilling


The event was screened on the Oulu City Theater

The development was once screened at the Theater of the Town of Oulu.


on Finnish morale. "We had been in a hollow of ice," says Kemppaala. What has made issues worse is that native engineers, even if ravenous to innovate, have had an issue in getting rid of technical jargon and explaining their concepts to reasonable customers. Seeing the industrial have an effect on in Oulu – the place one in all Nokia&#zero39;s 3 Finnish factories has been hit onerous – Kemppaala has devised a strategy to lend a hand marketers promote and draw in funding, all of which with a neighborhood aptitude

. flora. "What if we put the founders of the boot into an ice hollow?" Idea Kemppaala on the time. "They might turn into higher presenters and must get proper to the purpose!"

The theory is remarkably native in its thought. Finland is the birthplace of, a pastime standard amongst the ones in search of a spice up of power after swimming. Finland could also be one of the crucial global&#zero39;s areas – a wintry weather wonderland in February, all the way through the yearly Polar Endure Pitching tournament.

The report for the longest denouement is 4 mins and 53 seconds. Lots of the fields had been lower than two mins this 12 months. Attempt to get a constant concision like this on a heat and alluring scene!

To make things colder, local ice cream was served at the event

To make issues less warm, native ice cream was once served all the way through the development. Symbol: ERICA SWALLOW / henri luoma

Tatsiana Zaretskaya, co-founder and CEO of Artisun, makes a photo with J-Bear, the official mascot of Polar Bear Pitching, performed by American Jason Brower .

Zaretskaya receives a stroke of reminiscence with J-Endure, the legit mascot of Polar Endure Pitching, performed by means of American Jason Brower.

Symbol: erica swallow / henri luoma

This 12 months, a panel of Finnish and global traders ,, and, amongst others. 3 groups had been winners, all with obviously outlined drawback statements, promising answers, marketplace doable and early pull:

  • : a greenhouse optimization startup based totally in Estonia that proposes a device in accordance with LEDs for Optimizing Potency Decreasing Prices and Power Intake

  • : A Finnish Corporate Generating Light-weight, three-D Revealed, Water resistant Clinical Molds to Exchange the Huge, Itchy Plaster Used to Deal with Fractures

  • ]: a Finnish go back carrier for limited hand baggage confiscated at airport safety checkpoints – corresponding to pocket knives, bottles of wine or huge pointy / cumbersome apparatus

The winner of the grand prize, co-founder and CEO of, mentioned he ready his pitch diligently sooner than the contest. I don’t get ready for the bodily problem of status within the icy water.

"The semifinals had been my first revel in in icy water," says Zaretskaya. "I believed it will be so much worse … The day prior to this [at semi-finals] it came about very simply, however these days [at finals] I used to be very wired, my center price was once 170 beats in keeping with minute. "

Zaretskaya was once offered with a test for 10,000 €, and she or he – together with the winners of Solid Print and Cotio – additionally received a go back and forth to Nanjing," Silicon Valley of China ", and a plate of carrier by means of emblem Finnish space Zaretskaya could also be observed to be awarded a Finnish longboard by means of

The ice hole was created by sawing several feet of ice at the top of the frozen Baltic Sea

The ice hollow was once created in sawing a number of toes of ice at the glacier Baltic Sea

Image: erica swallowing / henri luoma

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To at the present time, Artisun has listed information for the optimum expansion of 3 forms of crops.Saretskaya plans to make use of the cost 10,000 euros to hunt optimum prerequisites for extra crops.Within the subsequent 12 months, the corporate will spend money on the advent of private kits and checks with massive US greenhouses.

Some distance from being a device, contributors, traders and organizers agree that Polar Endure Pitching is a superb place to begin. "C & # 39, may be very democratic, "says investor and entrepreneur – one of the crucial co-founders Rs of the, who invested 53 million euros in 324 start-u.s.in 2016. He has been a returning pass judgement on with Polar Endure Pitching because the first 12 months. "Any trade convention would get pleasure from having other folks speaking about an ice hollow most effective ," he laughs. "This assists in keeping the discussions concise and truthful.I really like the concept that."


Markus "Black Raven" Vainionpää the primary Air Guitar International Champion on the Opening Rite


A local politician walks his red carpet in isolated boots to throw himself in Polar Bear Pitching

An area baby-kisser walks at the pink carpet Remoted boots to make the leap at Polar Endure Pitching


As for the funding doable of startups offered? "No investor will write a test instantly, however a just right pitch is step one," says Asikainen, "all traders appreciated the successful startup [Artisun] these days, as an example. It&#zero39;s the most productive factor you’ll be able to do at a pitching tournament: excite me and provides me wish to know extra.

The primary Polar Endure Pitching Contest was once held in February 2014 with 30 startups. founder, CEO of the time and board member of the worldwide connectivity corporate based totally in Finland. Based in 2011, the corporate these days counts 8 global workplaces and its cellular services and products are to be had in over. In 2016, he higher his trade turnover from three.five million euros to 43 million euros. No longer unhealthy for throwing in a hollow of ice simply two years in the past.

Kipuwev starts in the ice hole

Kipuwev, the brand new ache tracker, will get at the degree


The entrepreneur behind Cotio dives boldly into the shoulders

The entrepreneur at the back of Cotio dives boldly into the shoulders


The Polar Endure Pitching tournament of the l &#zero39;; subsequent 12 months shall be hung on 27 and 28 February 2019. Additionally right here, Finland has introduced some other concept of ​​release festival: the founders will provide their concepts to traders in a ski carry. Additionally at house, who is aware of what loopy festival this nation will come subsequent?

Footage courtesy of ; movies with the permission of and

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